TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN

-54% of women say there are more TVs than people in their homes, reports Redbook.

-Among advertisements, women are most likely to ignore banner ads (45%), Internet search engine ads (21%) and TV spots (13%), finds Harris Interactive.

-84% of moms say their number one goal when shopping is to save as much money as possible, according to CafeMom.

-Half of women (50%) feel the use of fur in clothing is cruel, compared to 31% of men who feel the same way, say Vanity Fair and CBS News.

-20% of women do not remove their mascara before exercising, finds Fitness magazine.