TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-Consumers have downloaded close to 10 billion apps from Apple’s online store — more than 60 for every iPhone, iPad, and iPod Touch sold, reports Asymco.

-More movie renters frequented automated kiosks (31%) than brick-and-mortar video stores (27%) for the first time in the third quarter of 2010, according to NPD. Netflix and other subscription services account for the majority of renting activity, with a 41% share.

-Cake’s comeback album, Showroom of Compassion, is on track to top this week’s album sales with a new lowest-ever total: 42,000 copies, says Hits Daily Double. The total falls below last week’s new low of 52,000 for Taylor Swift’s “Speak Now.”

-Within hours of LivingSocial announcing a 50%-off deal on $20 Amazon.com gift cards Jan. 19, more than 530,000 online shoppers had taken up the social commerce site’s offer. Details at Business Insider.

-Although Americans are embracing alternative platforms such as online streaming to view television programs, 75% of Whites, 75% of Hispanics, 74% of Blacks, and 70% of Asians still primarily watch television via a traditional TV set, according to Horowitz Associates.