-13-18-year-olds get an average seven hours and 26 minutes of sleep on weeknights, reports the National Sleep Foundation.
-36% of 2-11-year-olds use the TV and Internet simultaneously, according to Sesame Workshop and the Joan Ganz Cooney Center.
-48% of high school students are considering asking a date to the prom via text message; 14% have already been asked this way, says textPlus social messaging app.
-From the time a child enters kindergarten through the 12th grade, the total sum of summer breaks amounts to three years of vacation, estimates Kumon.
-15% of college students own an e-reader, according to OnCampus Research and the National Association of College Stores.
Wednesday, April 27, 2011
Monday, April 25, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR
-When shopping for groceries, people's top priority is health; when dining at restaurants, it's taste, finds The Lempert Report.
-63% of adults age 55 and older who have graduate or professional degrees are still working, according to the Employee Benefit Research Institute.
-57% of fathers visit social networks, finds Unicast.
-17% of Americans would consider traveling abroad solely to get medical treatment, according to YPartnership.
-65% of women with annual incomes of $100,000 or more buy most of their beauty products at Wal-Mart, according to The Benchmarking Company
-63% of adults age 55 and older who have graduate or professional degrees are still working, according to the Employee Benefit Research Institute.
-57% of fathers visit social networks, finds Unicast.
-17% of Americans would consider traveling abroad solely to get medical treatment, according to YPartnership.
-65% of women with annual incomes of $100,000 or more buy most of their beauty products at Wal-Mart, according to The Benchmarking Company
Wednesday, April 13, 2011
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-Teen drivers bump their parents' insurance rate up an average $800 a year, according to Nationwide Insurance.
-37% of teens expect to purchase an iPhone in the next six months, reports Piper Jaffray.
-77% of kids 6-12 eat while watching TV, says Ipsos OTX MediaCT.
-Less than half of high school students (47%) feel their schools are doing a good job using technology to enhance learning, compared to 74% of high school teachers and 62% of their parents who say the same, according to the Speak Up 2010 survey.
-The largest number of Americans envision Justin Bieber in celebrity rehab by age 30 (30%), rather than married and living quietly (18%), still playing to packed stadiums (13%), or fat and bald (12%), say Vanity Fair and CBS News
-37% of teens expect to purchase an iPhone in the next six months, reports Piper Jaffray.
-77% of kids 6-12 eat while watching TV, says Ipsos OTX MediaCT.
-Less than half of high school students (47%) feel their schools are doing a good job using technology to enhance learning, compared to 74% of high school teachers and 62% of their parents who say the same, according to the Speak Up 2010 survey.
-The largest number of Americans envision Justin Bieber in celebrity rehab by age 30 (30%), rather than married and living quietly (18%), still playing to packed stadiums (13%), or fat and bald (12%), say Vanity Fair and CBS News
Thursday, April 7, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-“Angry Birds Rio,” Rovio’s movie tie-in app with the 20th Century Fox film, netted 10 million downloads within 10 days of its March 22 release, according to the app developer (via Gamasutra).
-Weekly sales of Elton John’s hit songs have spiked following the singer’s appearance on “American Idol”: download sales of the track “Tiny Dancer,” for example, were up 217% to 14,000 copies, according to Nielsen SoundScan.
30% of U.S. households have at least one television set connected to the Internet via a videogame system, a Blu-ray player, or the TV set itself, says Leichtman Research.
-24.6% of U.S. mobile subscribers age 13 and older played games on their devices between December, 2010 and February, 2011, comSore estimates.
-17% of U.S. teens own an iPhone, and another 37% plan on getting one in the next 6 months, according to Piper Jaffray (via All Things Digital).
-Weekly sales of Elton John’s hit songs have spiked following the singer’s appearance on “American Idol”: download sales of the track “Tiny Dancer,” for example, were up 217% to 14,000 copies, according to Nielsen SoundScan.
30% of U.S. households have at least one television set connected to the Internet via a videogame system, a Blu-ray player, or the TV set itself, says Leichtman Research.
-24.6% of U.S. mobile subscribers age 13 and older played games on their devices between December, 2010 and February, 2011, comSore estimates.
-17% of U.S. teens own an iPhone, and another 37% plan on getting one in the next 6 months, according to Piper Jaffray (via All Things Digital).
Monday, April 4, 2011
Today"s Five Facts About Consumer Behaviour
-35% of grocery shoppers complain about products being placed too high on the shelves, finds SupermarketGuru.com.
-45% of Asian Americans and Hispanics own smartphones, according to Nielsen
-70% of boys ages 6-8 buy toys with their allowance; 70% of boys ages 9-11 buy videogames with theirs, finds Mintel.
-46% of men ages 18-34 live with their parents, according to advertising/media sales firm Giant Realm.
-49% of Americans listen to music when they feel stressed out, according to the American Psychological Association.
-45% of Asian Americans and Hispanics own smartphones, according to Nielsen
-70% of boys ages 6-8 buy toys with their allowance; 70% of boys ages 9-11 buy videogames with theirs, finds Mintel.
-46% of men ages 18-34 live with their parents, according to advertising/media sales firm Giant Realm.
-49% of Americans listen to music when they feel stressed out, according to the American Psychological Association.
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