Thursday, April 7, 2011

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-“Angry Birds Rio,” Rovio’s movie tie-in app with the 20th Century Fox film, netted 10 million downloads within 10 days of its March 22 release, according to the app developer (via Gamasutra).

-Weekly sales of Elton John’s hit songs have spiked following the singer’s appearance on “American Idol”: download sales of the track “Tiny Dancer,” for example, were up 217% to 14,000 copies, according to Nielsen SoundScan.

30% of U.S. households have at least one television set connected to the Internet via a videogame system, a Blu-ray player, or the TV set itself, says Leichtman Research.

-24.6% of U.S. mobile subscribers age 13 and older played games on their devices between December, 2010 and February, 2011, comSore estimates.

-17% of U.S. teens own an iPhone, and another 37% plan on getting one in the next 6 months, according to Piper Jaffray (via All Things Digital).

No comments:

Post a Comment