Friday, January 14, 2011

TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN

-The average women can say thank you in three languages, says Women’s Health.

-49% of women spend between 6 and 30 minutes looking for coupons, reading circulars, and learning about products from friends before heading to the store, find SheSpeaks and iVillage.

-Women held 14.4% of Executive Officer positions in 2010, up slightly from 13.5% in 2009, reports Catalyst.

-48% of moms of tweens regularly use Facebook, compared to 40% of other adults, according to the Retail Advertising and Marketing Association.

-Women college students double their alcohol intake while studying overseas from 1.81 days per week to 2.76 days per week, reports the Journal of Student Affairs Research.

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