-38% of men and 46% of women secretly wish they could throw out items their significant other keeps on display, reports HomeGoods.
-Consumers (36%) most commonly buy their specialty foods at specialty food stores, though 20% find them at standard supermarkets and 14% buy them from restaurants, according to Mintel.
-40% of leisure travelers are planning to stay in a vacation rental home in 2011, up from 33% who did so in 2010, finds TripAdvisor.
-75% of teens have a profile on Facebook, and 27% of those say they access the site continuously throughout the day, says Ipsos.
-65% of workers who have an employer-provided cell phone say that device is a smartphone, compared to 32% of personal cell phone owners whose devices are smartphones, reports TNS.
Monday, January 31, 2011
Sunday, January 30, 2011
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-Brides register for their weddings an average six months before the big day, according to The Knot.
-Women are twice as likely as men to be annoyed by those who spit in public (30% vs. 18%), find Vanity Fair and CBS News.
-57% of women have recently purchased a health or beauty product online, say The Integer Group and M/A/R/C Research.
-U.S. moms spend an average $822 on consumer electronics products used by their households each year, according to the Consumer Electronics Association.
-Women spend 20.4 hours per week providing care and making healthcare decisions for their immediate and extended families, finds AARP.
-Women are twice as likely as men to be annoyed by those who spit in public (30% vs. 18%), find Vanity Fair and CBS News.
-57% of women have recently purchased a health or beauty product online, say The Integer Group and M/A/R/C Research.
-U.S. moms spend an average $822 on consumer electronics products used by their households each year, according to the Consumer Electronics Association.
-Women spend 20.4 hours per week providing care and making healthcare decisions for their immediate and extended families, finds AARP.
Thursday, January 27, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-Twitter users made an average of 10 visits to the microblogging site in November 2010, up from an average of 7.3 visits in November 2009, according to Experian.
-Some 31% of American and Canadian households own four or more TV sets, according to Nielsen.
-Verizon Wireless mobile subscribers completed a total of 96 million music and video downloads in 2010 — a 42% decrease from 2009, according to an analysis of the company’s quarterly earnings statements.
-Vevo, the ad-supported music video streaming service, steadily grew its audience in 2010, passing 50.6 million viewers for the month of December alone, comScore reports.
-Free downloads will account for 81% of the worldwide app market in 2011, Gartner forecasts.
-Some 31% of American and Canadian households own four or more TV sets, according to Nielsen.
-Verizon Wireless mobile subscribers completed a total of 96 million music and video downloads in 2010 — a 42% decrease from 2009, according to an analysis of the company’s quarterly earnings statements.
-Vevo, the ad-supported music video streaming service, steadily grew its audience in 2010, passing 50.6 million viewers for the month of December alone, comScore reports.
-Free downloads will account for 81% of the worldwide app market in 2011, Gartner forecasts.
Wednesday, January 26, 2011
TODAY'S FIVE FACTS ABOUT YOUTH MARKETING
-78% of teens 13-17 regularly participate in word-of-mouth discussions about media and entertainment brands, compared to 57% of the population overall, says Keller Fay Group.
-26% of teens say the Internet has changed they way they shop, finds Experian Simmons.
-35% of teens with parents on Facebook aren’t “friends” with them, reports Kaplan Test Prep.
-Millennials are 50% more likely than the general population to want to cook for someone to show their appreciation rather than take them out to dinner, according to Ketchum Global Research and Liberty Mutual.
-50% of teens say their school work requires writing every day, finds the Pew Internet & American Life Project.
-26% of teens say the Internet has changed they way they shop, finds Experian Simmons.
-35% of teens with parents on Facebook aren’t “friends” with them, reports Kaplan Test Prep.
-Millennials are 50% more likely than the general population to want to cook for someone to show their appreciation rather than take them out to dinner, according to Ketchum Global Research and Liberty Mutual.
-50% of teens say their school work requires writing every day, finds the Pew Internet & American Life Project.
Monday, January 24, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR
-52% of men say they wear a suit for special occasions, whereas 36% do so simply because they enjoy dressing up sometimes, reports Men's Warehouse.
-30% of adults plan to buy a tablet computer — such as an iPad — or an ebook reader in 2011, according to American Express.
-66% of mobile phone owners send SMS or text messages, finds Nielsen.
-Americans most commonly say high speed Internet access (24%) is the technological advancement to have most impacted society in the prior decade, followed closely by Facebook (22%), says Zogby.
-42% of women and 31% of men believe that the best shopping deals are found online rather than in-store, notes BIGresearch.
Friday, January 21, 2011
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-54% of women say there are more TVs than people in their homes, reports Redbook.
-Among advertisements, women are most likely to ignore banner ads (45%), Internet search engine ads (21%) and TV spots (13%), finds Harris Interactive.
-84% of moms say their number one goal when shopping is to save as much money as possible, according to CafeMom.
-Half of women (50%) feel the use of fur in clothing is cruel, compared to 31% of men who feel the same way, say Vanity Fair and CBS News.
-20% of women do not remove their mascara before exercising, finds Fitness magazine.
Thursday, January 20, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-Consumers have downloaded close to 10 billion apps from Apple’s online store — more than 60 for every iPhone, iPad, and iPod Touch sold, reports Asymco.
-More movie renters frequented automated kiosks (31%) than brick-and-mortar video stores (27%) for the first time in the third quarter of 2010, according to NPD. Netflix and other subscription services account for the majority of renting activity, with a 41% share.
-Cake’s comeback album, Showroom of Compassion, is on track to top this week’s album sales with a new lowest-ever total: 42,000 copies, says Hits Daily Double. The total falls below last week’s new low of 52,000 for Taylor Swift’s “Speak Now.”
-Within hours of LivingSocial announcing a 50%-off deal on $20 Amazon.com gift cards Jan. 19, more than 530,000 online shoppers had taken up the social commerce site’s offer. Details at Business Insider.
-Although Americans are embracing alternative platforms such as online streaming to view television programs, 75% of Whites, 75% of Hispanics, 74% of Blacks, and 70% of Asians still primarily watch television via a traditional TV set, according to Horowitz Associates.
Monday, January 17, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR
-Married couples are 58% more likely than single people to purchase food and beverage items online, finds M/A/R/C Research.
-28% of Baby Boomers say health and age issues are barriers to them achieving what they want out of life, reports AARP.
-36.9 million Americans are of Irish heritage, second only to the number who claim German heritage, says the U.S. Census Bureau.
-Americans spent $1.6 billion on airline baggage fees in the first half of 2010, notes the Bureau of Transportation statistics.
-93% of women aged 35 and older believe that one needs to take care of both their face and body skin to look young, finds Proctor & Gamble.
-28% of Baby Boomers say health and age issues are barriers to them achieving what they want out of life, reports AARP.
-36.9 million Americans are of Irish heritage, second only to the number who claim German heritage, says the U.S. Census Bureau.
-Americans spent $1.6 billion on airline baggage fees in the first half of 2010, notes the Bureau of Transportation statistics.
-93% of women aged 35 and older believe that one needs to take care of both their face and body skin to look young, finds Proctor & Gamble.
Friday, January 14, 2011
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-The average women can say thank you in three languages, says Women’s Health.
-49% of women spend between 6 and 30 minutes looking for coupons, reading circulars, and learning about products from friends before heading to the store, find SheSpeaks and iVillage.
-Women held 14.4% of Executive Officer positions in 2010, up slightly from 13.5% in 2009, reports Catalyst.
-48% of moms of tweens regularly use Facebook, compared to 40% of other adults, according to the Retail Advertising and Marketing Association.
-Women college students double their alcohol intake while studying overseas from 1.81 days per week to 2.76 days per week, reports the Journal of Student Affairs Research.
-49% of women spend between 6 and 30 minutes looking for coupons, reading circulars, and learning about products from friends before heading to the store, find SheSpeaks and iVillage.
-Women held 14.4% of Executive Officer positions in 2010, up slightly from 13.5% in 2009, reports Catalyst.
-48% of moms of tweens regularly use Facebook, compared to 40% of other adults, according to the Retail Advertising and Marketing Association.
-Women college students double their alcohol intake while studying overseas from 1.81 days per week to 2.76 days per week, reports the Journal of Student Affairs Research.
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-33% of Internet users have paid to download or gain access to music online — more than games (19%) or videos (16%), according to Pew Research Center’s InterneT.
-More than 20 million people worldwide use BitTorrent file-sharing software every day, according to the company. (BitTorrent remains highly popular with traders of copyrighted movies and TV shows, but the platform has been put to legitimate use as well.)
-Some 26.2 million people in North America paid to see a touring act in 2010, 12% fewer than in 2009, reports Pollstar.
-U.S. movie admissions in 2010 totaled 1.34 billion, 5% fewer than in 2009, estimates Exhibitor Relations via The Wrap.
-45% of consumers who own an Internet-connected TV claim to have accessed Internet features, according to NPD.
-More than 20 million people worldwide use BitTorrent file-sharing software every day, according to the company. (BitTorrent remains highly popular with traders of copyrighted movies and TV shows, but the platform has been put to legitimate use as well.)
-Some 26.2 million people in North America paid to see a touring act in 2010, 12% fewer than in 2009, reports Pollstar.
-U.S. movie admissions in 2010 totaled 1.34 billion, 5% fewer than in 2009, estimates Exhibitor Relations via The Wrap.
-45% of consumers who own an Internet-connected TV claim to have accessed Internet features, according to NPD.
Wednesday, January 12, 2011
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-Teen girls talk an average 753 minutes per month on their cellphone, while teen guys use 525 minutes, reports Nielsen.
-Children 6-11 engage in twice as much physical activity each day as those 12-19, according to Medicine & Science in Sports & Exercise.
-33% of teens could not care less if a product is all natural, says ChaCha.
-67% of children have a library cards.
-24% of 16-17-year-olds have sent a photo of themselves to a stranger over the Internet, say Harris Interactive and McAfee.
-Children 6-11 engage in twice as much physical activity each day as those 12-19, according to Medicine & Science in Sports & Exercise.
-33% of teens could not care less if a product is all natural, says ChaCha.
-67% of children have a library cards.
-24% of 16-17-year-olds have sent a photo of themselves to a stranger over the Internet, say Harris Interactive and McAfee.
Tuesday, January 11, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR
-72% of workers have started to save for their retirement; they began saving at age 31, on average, says AXA Equitable.
-52% of Blacks, 38% of Hispanics, and 25% of Whites rent their homes, according to Fannie Mae (US STAT).
-42% of children under age 18 have a glass of fruit juice on a typical day, notes the Juice Products Association.
-44% of workers would go to work with a fever, and 19% feel pressured by their boss not to take sick days, reports Halls.
-55% of smartphone owners would like to be able to find local reviews on their devices, finds Ask.com.
-52% of Blacks, 38% of Hispanics, and 25% of Whites rent their homes, according to Fannie Mae (US STAT).
-42% of children under age 18 have a glass of fruit juice on a typical day, notes the Juice Products Association.
-44% of workers would go to work with a fever, and 19% feel pressured by their boss not to take sick days, reports Halls.
-55% of smartphone owners would like to be able to find local reviews on their devices, finds Ask.com.
Thursday, January 6, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-More 18-24-year olds watch a full TV show episode online in a given week (50%) than play an online game (37%), according to an AP-MTV poll conducted by Edison Media.
-The installed base of new Apple TVs was on track to cross the one million mark during the week ending Dec. 26, according to Apple.
-“Avatar” has the dubious distinction of being the most illegally downloaded film of 2010, with 16.6 million downloading the film via BitTorrent services alone, reports TorrentFreak via Digital Media Wire.
-25% of kids aged 6-12 expect to have a new Nintendo DS within the next six months, according to Nielsen.
-19 million users of social game apps designed for Apple’s iOS spend more than 22 minutes a day with them, representing an aggregate market larger than the audience of NBC’s “Sunday Night Football,” according to Flurry.
-The installed base of new Apple TVs was on track to cross the one million mark during the week ending Dec. 26, according to Apple.
-“Avatar” has the dubious distinction of being the most illegally downloaded film of 2010, with 16.6 million downloading the film via BitTorrent services alone, reports TorrentFreak via Digital Media Wire.
-25% of kids aged 6-12 expect to have a new Nintendo DS within the next six months, according to Nielsen.
-19 million users of social game apps designed for Apple’s iOS spend more than 22 minutes a day with them, representing an aggregate market larger than the audience of NBC’s “Sunday Night Football,” according to Flurry.
TODAY'S FOUR FACTS ABOUT YOUTH MARKETS (only 4 today...sorry)
-43% of teens say the ability to text message is the primary reason to get a cellphone, reports Nielsen.
-84% of 8-11-year-olds find out about new products and trends from their classmates; 48% learn from their parents, finds Mintel.
-20% of 8-18-year-olds hope their families purchase a 3D TV in 2011, says ConsumerSearch.com.
-13% of 6-7-year-olds want their own digital camera, finds Play Science.
-84% of 8-11-year-olds find out about new products and trends from their classmates; 48% learn from their parents, finds Mintel.
-20% of 8-18-year-olds hope their families purchase a 3D TV in 2011, says ConsumerSearch.com.
-13% of 6-7-year-olds want their own digital camera, finds Play Science.
Monday, January 3, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR
-39% of travelers who visit family members over the holidays would rather stay in a hotel than be a houseguest, according to Hotwire.com.
-63% of those who own a smartphone and cook use their devices to find recipes, finds Allrecipes.com.
-69% of those aged 65 and older cite the economy as a major source of stress in their lives, notes the Psychology Association.
-27% of Consumers have switched to private label pet care products, compared to 75% who have switched to private label household products, says Epsilon Targeting.
-79% of Americans think the U.S. is too divided along political lines, reports USA Network.
-63% of those who own a smartphone and cook use their devices to find recipes, finds Allrecipes.com.
-69% of those aged 65 and older cite the economy as a major source of stress in their lives, notes the Psychology Association.
-27% of Consumers have switched to private label pet care products, compared to 75% who have switched to private label household products, says Epsilon Targeting.
-79% of Americans think the U.S. is too divided along political lines, reports USA Network.
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