Wednesday, February 23, 2011

TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-Teens are more likely to spend their free time playing video or computer games in 2011 than they were in 2010 (72% vs. 63%), according to Harris Interactive and World Vision.

-74% of teen girls say “most girls my age use social networking sites to make themselves look cooler than they are,” report Pew Research Center and the Girl Scouts.

-The main reasons teens admire someone are for their personality traits (26%), because they hope they can follow in their footsteps (22%), and because they admire their accomplishments (13%), finds The Barna Group.

-Only 9% of those under 17 consider a meal’s calorie content before ordering at a restaurant, say The School of Medicine and Wagner Graduate School of Public Service.

-23% of grandparents buy clothing for their grandkids, finds Nielsen

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