FIVE FACTS ABOUT MARKETING TO WOMEN

-51.2 million women watched the Super Bowl this year, up from the 48.5 million in 2010, according to Nielsen.

-Women (40%) are more likely than men (28%) to be either currently dieting or to have dieted in the last year, says Baeta Corp.

-57% of first-line supervisors/managers of food preparation and service workers were women in 2009; National Restaurant Industry Association.

-62% of Redbook readers claim they are better drivers than their husbands, yet 50% admit their husbands would claim superiority.

-22% of couples don’t know their significant other’s salary, find American Express and iVillage.