Monday, February 28, 2011

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR

-Baby Boomers spend $46 more than the average consumer on a typical shopping trip to Wal-Mart.

-81% of Hispanic women want more hair care and personal care products to be sold in bilingual packaging, according to Mintel.

-Almost half of adults (47%) prefer to watch television shows as they're being broadcast; 27% prefer to watch them recorded on DVR, finds Zogby.

-Three quarters of breakfasts (76%) are eaten at home, according to the NPD Group.

-Almost twice as many women get health advice from websites (62%) as from their mothers (32%), finds iVillage.

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