FIVE FACTS ABOUT MARKETING TO WOMEN

-78% of women fix makeup mistakes with their fingers, says Kelton Research.
-77% of Self.com respondents say fragrance helps them express how they are feeling.

-90% of women have suffered from painful footwear in the past year, compared to 68% of men who say the same, according to the American Podiatric Medical Association.

-Working mothers spend an average $94 a month on their cellphone bill, compared to $78 a month for all cell phone users, reports Scarborough.

-52% of women say they are worse off now than they were a year ago, finds non-profit Alan Guttmacher Institute.