TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-College students spend an average $57 per textbook, finds Ypulse Insights.

-Teen girls are more likely than teen boys to use text messaging lingo in their messages, while boys are more likely than girls to prefer to express themselves through repeated use of punctuation, according to University of Alberta research.

-Kids under age 13 account for 24% of videogame industry unit sales, reports NPD Group.

-51% of teens are interested in starting their own businesses, down from 60% who wanted to do so last year, says Junior Achievement.

-71% of College/University admission officers have received a Facebook or MySpace "friend" request from an applicant.