Monday, October 12, 2009

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR

-Americans aged 18-34 (37%) trail Canadians the same age (44%) in using debit cards for purchases, according to Ipsos.

-32% of women say scent is the first thing they notice when they enter a home, says SC Johnson.

-47% of Americans and Canadians say that "whatever" is the most annoying phrase to hear in conversation, followed by "you know," cited by 25%, reports Marist.

-16% of Web surfers clicked on a display ad in March 2009, compared to 32% who did so in July 2007, finds comScore.

-The average number of people in an American household fell to 2.6 in 2007 from 3.1 in 1970.

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