-Rudolph the Red-Nosed Reindeer is the Christmas classic women are most likely to watch every year (34%), followed by A Charlie Brown Christmas (30%), How the Grinch Stole Christmas (28%), and Santa Claus is Coming to Town (8%), says Redbook.
-Women comprise 54% of the TV viewing audience, according to Nielsen.
-Women are more likely than men to plan to purchase a gift card this holiday season (39% vs. 30%), says NPD Group.
-40% of women go to doctor's appointments with information they have found online, according to Ogilvy PR.
-The average woman attends four holiday parties, finds RentARunway.com.
Friday, December 3, 2010
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