Monday, November 29, 2010

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR

-Only 1% of consumers have canceled their pay-TV service in favor of getting video entertainment from the Web, reports Frank N. Magid Associates.
-29% of employed adults shop for holiday gifts online while at work, says CareerBuilder.

-80% of 18-34 year olds say it is difficult to own a car during the recession, and 45% are trying to reduce the amount they drive, find KRC Research and Zipcar.

-60% of social media users value the opinions others share online about brands, products, and services, notes Harris Interactive.

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