Wednesday, December 22, 2010

TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-31% of kids 6-12 expect to get an iPad within the next six months, says Nielsen.
-Teen girls are less likely than teen boys to feel it's important to be part of the popular crowd (28% vs. 38%), says Varsity Brands.

-Kids 6-11 earn an average $7.35 a week in allowance, finds Mintel.

-33% of high school students have never spoken with a school counselor about college or university , find the non-profit What Kids Can Do, a public education foundation.
-44% of Canadians and Americans  first used wi-fi before their 18th birthday, reports the Wi-Fi Alliance.

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