Monday, February 22, 2010

TODAY'S FIVE FACTS ABOUT WOMEN'S RETAIL BRAND AWARENESS

-Product quality (37%) tops price (34%) as the primary factor that influences women's purchase decisions.

-52% of women are aware of Wal-Mart's Great Value brand, making the best known brand among the 46 surveyed.

-Women with incomes below $30,000 are least likely to be aware of brands, likely because they are more concerned with finding the best price.

-Women are twice as likely to know brands that are available in several categories storewide (31%) - such as Sears Jaclyn Smith and Sam's Club's Members Mark - than they are to know apparel of food brands (17%) each.

-31% of women say they shop a particular store because it is the only place where they can find a particular brand.

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