Monday, February 15, 2010

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR

-93%  of online shoppers research products on Amazon before making a purchase, followed distantly by 44% who research on eBay and 15% on Walmart's website.

-79% of Baby Boomer women have already planned leisure trip they will take in 2010, finds Vibrant Nation. 

-27% of Canadians would rather spend the day with their pet than their parnter or spouse.

-Moms are more than 10 times as likely to trust online consumer reviews as they are to trust the manufacturer's product description (92% vs. 8%), according to EXPO.

-46% of e-reader owners are satisfied with the content available on their devices, but only 39% have been able to find every title they are looking for, finds NPD Group.

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