Monday, December 27, 2010
DOVE SELF ESTEEM CAMPAIGN, WHAT DO YOU THINK?
I’ve mentioned the Dove Self Esteem Campaign before, I think in Self Esteem Exercises. Its easy to be cynical about their motives – at the end of the day they are still marketing soap!
I think it would be much better received if they were owned by someone other than unilever (who also owns Axe and Fair and Lovely). My understanding is that the brands work independently and develop their own marketing, but many won't spend money to profit a company that objectifies women and speaks against it.
I did a little digging to see how teenage girls feel about their looks. What I found out is that various surveys do seem to conclude that the majority of teenage girls want to change the way they look, therefore I think their campaign has merit. Dove say they are:-
"very commited to freeing the next generation from self-limiting beauty stereotypes".
That might be rather optimistic, as those stereotypes are deep seated and constantly being reinforced. Its been around for a while, but I only saw this video the other day. Personally I think its quite powerful, and says a lot in 75 seconds. What do you think? Has Dove helped women improve their self esteem? Do women take this ad campaign literally?
Thursday, December 23, 2010
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-42% of digital videogame buyers purchase games through app stores or cell phone carriers, according to NPD.
-Tourists accounted for 63% of the 12 million Broadway admissionsbetween June 2009 and June 2010, according to The Broadway League.
-The average Vevo viewer spent 85.1 minutes watching music videosthrough the service in November, according to comScore.
-More than 30% of online shoppers purchased movies or videogames during the week of Cyber Monday, reports Compete.
-26% of Xbox 360 users watch video-on-demand or a streaming subscription service (such as Netflix) via their console, says Nielsen.
-Tourists accounted for 63% of the 12 million Broadway admissionsbetween June 2009 and June 2010, according to The Broadway League.
-The average Vevo viewer spent 85.1 minutes watching music videosthrough the service in November, according to comScore.
-More than 30% of online shoppers purchased movies or videogames during the week of Cyber Monday, reports Compete.
-26% of Xbox 360 users watch video-on-demand or a streaming subscription service (such as Netflix) via their console, says Nielsen.
Wednesday, December 22, 2010
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-31% of kids 6-12 expect to get an iPad within the next six months, says Nielsen.
-Teen girls are less likely than teen boys to feel it's important to be part of the popular crowd (28% vs. 38%), says Varsity Brands.
-Kids 6-11 earn an average $7.35 a week in allowance, finds Mintel.
-33% of high school students have never spoken with a school counselor about college or university , find the non-profit What Kids Can Do, a public education foundation.
-44% of Canadians and Americans first used wi-fi before their 18th birthday, reports the Wi-Fi Alliance.
-Teen girls are less likely than teen boys to feel it's important to be part of the popular crowd (28% vs. 38%), says Varsity Brands.
-Kids 6-11 earn an average $7.35 a week in allowance, finds Mintel.
-33% of high school students have never spoken with a school counselor about college or university , find the non-profit What Kids Can Do, a public education foundation.
-44% of Canadians and Americans first used wi-fi before their 18th birthday, reports the Wi-Fi Alliance.
Friday, December 17, 2010
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-34% of women increase their online dating efforts the closer the holidays get, according to CanDoBetter.com.
-Women prefer to do their holiday shopping at stores rather than online (62% vs. 38%), says StrategyOne.
-52% of women exchange gifts with their close friends, reports Women's Health.
-4% of moms own an iPad, finds the Parenting Group.
-48% of women say it usually takes them about an hour to get ready for a party, finds Allure.com.
-Women prefer to do their holiday shopping at stores rather than online (62% vs. 38%), says StrategyOne.
-52% of women exchange gifts with their close friends, reports Women's Health.
-4% of moms own an iPad, finds the Parenting Group.
-48% of women say it usually takes them about an hour to get ready for a party, finds Allure.com.
Thursday, December 16, 2010
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-13-17-year-olds spend the most time of all age groups viewing video on mobile phones: 7 hours, 13 minutes a month, according to Nielsen.
-Justin Bieber is the most-streamed music artist of 2010, amassing more than 1 billion video views worldwide this year on sites such as YouTube and MySpace, according to TubeMogul (via Billboard).
-Radio listeners are still more likely to communicate with a station or a DJ by phone (22%) than via text message or Facebook (both 8%), says Edison Research.
-Zynga's newest social game, CityVille, topped 6 million daily active users within 8 days of its launch, according to the publisher TechCrunch. The rate of growth is five times faster than the early days of Zynga's FarmVille in 2009.
-8% of online adults say they use Twitter, with 2% doing so on a typical day, reports Pew Research Center. Find the data, trend analysis and contacts you need in every issue of Entertainment Marketing Letter.
-Justin Bieber is the most-streamed music artist of 2010, amassing more than 1 billion video views worldwide this year on sites such as YouTube and MySpace, according to TubeMogul (via Billboard).
-Radio listeners are still more likely to communicate with a station or a DJ by phone (22%) than via text message or Facebook (both 8%), says Edison Research.
-Zynga's newest social game, CityVille, topped 6 million daily active users within 8 days of its launch, according to the publisher TechCrunch. The rate of growth is five times faster than the early days of Zynga's FarmVille in 2009.
-8% of online adults say they use Twitter, with 2% doing so on a typical day, reports Pew Research Center. Find the data, trend analysis and contacts you need in every issue of Entertainment Marketing Letter.
Wednesday, December 15, 2010
TODAY'S FACTS ABOUT MARKETING TO YOUTH
-40% of teen girls buy the same brand of jeans three times in a row, finds Varsity Brands.
-62% of toy purchases are planned, says the NPD Group.
-93% of high school students read their school newspaper on a regular basis, reports Alloy Media & Marketing.
-66% of teens 13-19 ask friends or family members for recommendations on the gifts they buy, says AMP Insights.
-62% of toy purchases are planned, says the NPD Group.
-93% of high school students read their school newspaper on a regular basis, reports Alloy Media & Marketing.
-66% of teens 13-19 ask friends or family members for recommendations on the gifts they buy, says AMP Insights.
Monday, December 13, 2010
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR (OK, only 4 today)
-39% of travelers who visit family members over the holidays would rather stay in a hotel than be a houseguest, according to Hotwire.com.
-63% of Americans and Canadians who own a smartphone and cook use their devices to find recipes, finds Allrecipes.com.
-69% of those aged 65 and older cite the economy as a major source of stress in their lives.
-27% of people have switched to private label pet care products, compared to 75% who have switched to private label household products, says Epsilon Targeting.
-63% of Americans and Canadians who own a smartphone and cook use their devices to find recipes, finds Allrecipes.com.
-69% of those aged 65 and older cite the economy as a major source of stress in their lives.
-27% of people have switched to private label pet care products, compared to 75% who have switched to private label household products, says Epsilon Targeting.
Friday, December 10, 2010
TODAY'S FACTS ABOUT MARKETING TO YOUTH
-49% of teens 13-19 plan to spend more than $150 each on gifts for others this holiday season, finds AMP Insights in its Holiday Shopping Behavior report.
-71% of families with children under 13 leave a snack or beverage for Santa the night before Christmas, says RedEnvelope.
-87% of kids 6-7 enjoy getting a toy with their kids meals, finds Technomic.
-Barbie tops girls' toy wish lists and videogames top boys' lists this year - same as last, says the National Retail Federation.
-The U.S. imported $5.1 billion worth of toys from China between January and August, according to the U.S. Census.
-71% of families with children under 13 leave a snack or beverage for Santa the night before Christmas, says RedEnvelope.
-87% of kids 6-7 enjoy getting a toy with their kids meals, finds Technomic.
-Barbie tops girls' toy wish lists and videogames top boys' lists this year - same as last, says the National Retail Federation.
-The U.S. imported $5.1 billion worth of toys from China between January and August, according to the U.S. Census.
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
More and more I find people are pulling the research info that I place on my blog, while I don't mind could you at least perhaps join my blog and reference where you got this info from. I would appreciate it. Please continue to enjoy my information.
-Women are more likely than men to consider making an extra trip to a store to take advantage of a retailer's sale or coupon (84% vs. 75%), reports WSL Strategic Retail.
-56% of moms prefer healthcare marketing messages that focus on testimonials from patients, says WhyMomsRule.com.
-11% of moms say other parents are less competitive than they are, compared to 34% of dads who say the same, according to Evenflo.
-The average mom wants to lose 19 lbs., says CafeMom.
-Women are more likely than men to consider making an extra trip to a store to take advantage of a retailer's sale or coupon (84% vs. 75%), reports WSL Strategic Retail.
-56% of moms prefer healthcare marketing messages that focus on testimonials from patients, says WhyMomsRule.com.
-11% of moms say other parents are less competitive than they are, compared to 34% of dads who say the same, according to Evenflo.
-The average mom wants to lose 19 lbs., says CafeMom.
Friday, December 3, 2010
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-Rudolph the Red-Nosed Reindeer is the Christmas classic women are most likely to watch every year (34%), followed by A Charlie Brown Christmas (30%), How the Grinch Stole Christmas (28%), and Santa Claus is Coming to Town (8%), says Redbook.
-Women comprise 54% of the TV viewing audience, according to Nielsen.
-Women are more likely than men to plan to purchase a gift card this holiday season (39% vs. 30%), says NPD Group.
-40% of women go to doctor's appointments with information they have found online, according to Ogilvy PR.
-The average woman attends four holiday parties, finds RentARunway.com.
-Women comprise 54% of the TV viewing audience, according to Nielsen.
-Women are more likely than men to plan to purchase a gift card this holiday season (39% vs. 30%), says NPD Group.
-40% of women go to doctor's appointments with information they have found online, according to Ogilvy PR.
-The average woman attends four holiday parties, finds RentARunway.com.
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