Wednesday, November 18, 2009

TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-Those under age 18 are five times more likely than those over age 50 to believe lying and cheating are necessary in order to succeed (51% vs. 10%), finds the Josephson Institute of Ethics.

-Outdoor track and field was the most popular sport for girls in 2008-09, followed by basketball, and volleyball, according to the National Federation of State High School Associations.

-45% of parents plan to spend less on toys this holiday season compared to last year, 37% will spend the same, and 17% plan to spend more, reports Harris Interactive.

-One in three high school students (AMERICAN AND CANADIAN)(36%) express confidence in Obama's presidential policies, compared to 52% of COLLEGE/UNIVERSITY students who feel the same, according to Ypulse.

-19% of teen boys have made a purchase as the result of text messaging compared to 13% of teen girls, says ExactTarget.

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