-Those under age 18 are five times more likely than those over age 50 to believe lying and cheating are necessary in order to succeed (51% vs. 10%), finds the Josephson Institute of Ethics.
-Outdoor track and field was the most popular sport for girls in 2008-09, followed by basketball, and volleyball, according to the National Federation of State High School Associations.
-45% of parents plan to spend less on toys this holiday season compared to last year, 37% will spend the same, and 17% plan to spend more, reports Harris Interactive.
-One in three high school students (AMERICAN AND CANADIAN)(36%) express confidence in Obama's presidential policies, compared to 52% of COLLEGE/UNIVERSITY students who feel the same, according to Ypulse.
-19% of teen boys have made a purchase as the result of text messaging compared to 13% of teen girls, says ExactTarget.
Wednesday, November 18, 2009
Wednesday, November 11, 2009
TODAY'S FIVE FACTS ABOUT THE YOUTH MARKET
-40% of 8-12 year olds are more likely to buy a product if a portion of the price goes to a cause they support, says C&R Research.
-90% of text messages sent by 8-12 year olds are directed to family and friends, reports Nielsen.
-Moms of those aged 10-12 are more than twice as likely as moms of kids aged 2-5 or aged 6-9 to "rarely or never" order off of the kids' menu (23% vs. 7% vs. 8%), according to Technomic.
-81% of college and university students say quality is the number one reason a tech brand or product is "cool," says OnCampus Research.
-38% of teens are willing to pay $15 a month for an online music subscription service, down from 46% from those who were willing to do so in the spring, finds Piper Jaffray.
-90% of text messages sent by 8-12 year olds are directed to family and friends, reports Nielsen.
-Moms of those aged 10-12 are more than twice as likely as moms of kids aged 2-5 or aged 6-9 to "rarely or never" order off of the kids' menu (23% vs. 7% vs. 8%), according to Technomic.
-81% of college and university students say quality is the number one reason a tech brand or product is "cool," says OnCampus Research.
-38% of teens are willing to pay $15 a month for an online music subscription service, down from 46% from those who were willing to do so in the spring, finds Piper Jaffray.
Wednesday, November 4, 2009
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-Teens aged 12-17 accounted for 12% of Twitter visitors in September, double the proportion of a year earlier, says comScore.
-66% of teens restrict access to information in their social networking profiles, compared to 60% of adults, reports the Pew Internet and American Life Project.
-The relaxed-fit (28%) is the most desired fashion style that teens want for their denim jeans, followed by the skinny jean look (24%), and boot-cut (17%), according to Cotton Incorporated.
-83% of teens prefer to read the book before they see the movie version, finds TeenReads.com.
-Kids age 2-5 watch, on average, 3 hours and 47 minutes a day of television, says Nielsen.
-66% of teens restrict access to information in their social networking profiles, compared to 60% of adults, reports the Pew Internet and American Life Project.
-The relaxed-fit (28%) is the most desired fashion style that teens want for their denim jeans, followed by the skinny jean look (24%), and boot-cut (17%), according to Cotton Incorporated.
-83% of teens prefer to read the book before they see the movie version, finds TeenReads.com.
-Kids age 2-5 watch, on average, 3 hours and 47 minutes a day of television, says Nielsen.
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