Just like there are many kinds of manufacturers, there are many kinds of art licensing agencies. Some only license art and some sell art as prints or on products besides license their artists work. Some agencies represent artists whose art fits only a niche market such as lodge, western, and country. Others specialize in representing artists whose art is suitable for home decor, or patterns for fabric, clothing, stationery, and scrapbooking. And of course there are some agencies that license all kinds of art for all kinds of products. Some agencies represent several artists and some represent several hundred artists. Some agencies will sign up artists that are new to licensing while other agencies will only accept artists that are already known and have achieved some measureable amount of licensing success. These agencies tend to represent artists that have a uniquely recognizable art style and are or can become a brand.
Tony Martino is a Marketing Communications professional, Artist and writer. Tony has worked for some of the largest companies in Canada in a Marketing and communications capacity, bringing boundless energy, inspiring, inventive and ingenious. Tony has 3 loves in his life and that is what he likes to call "The Three Deadly Venoms" - Marketing, Art and Comedy. Tony's goal through this blog is to hopefully put a smile on your face and inspire you in some way!
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