Thursday, March 29, 2012

TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-Lucky Charms is the cereal brand most widely available on college campuses, says General Mills.

-48% of MTV’s Facebook fans access its pages via mobile devices, reports the network.

-16-18-year-olds perform better academically with seven hours of sleep; U.S. federal guidelines recommend nine hours, finds Brigham Young University.

-15% of teen girls ages 13-17 who play online games purchased a virtual item in 2011, according to PlaySpan and Frank N. Magid Associates.

-43% of parents say their children’s assessment test results lose their relevance within one month, according to Grunwald Associates.

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