TODAY'S FIVE FACTS ABOUT YOUTH MARKETS

-Lucky Charms is the cereal brand most widely available on college campuses, says General Mills.

-48% of MTV’s Facebook fans access its pages via mobile devices, reports the network.

-16-18-year-olds perform better academically with seven hours of sleep; U.S. federal guidelines recommend nine hours, finds Brigham Young University.

-15% of teen girls ages 13-17 who play online games purchased a virtual item in 2011, according to PlaySpan and Frank N. Magid Associates.

-43% of parents say their children’s assessment test results lose their relevance within one month, according to Grunwald Associates.

Lady Liberty Cries For The Children

TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR

-A quarter of Americans (25%) admit to having driven a car after two or more alcoholic drinks, according to Harris Interactive, as cited in Research Alert.

-90% of Americans live in households with at least one working cell phone, finds the Pew Internet & American Life Project.

-Only 12% of Americans are willing to sit through a 30-second online ad before viewing free content, according to Poll Position.

-84% of women say they recommend brands after trying free product samples, according to Total Beauty Media Group.

-Onions are the most popular hamburger topping, according to grill maker Weber.