Thursday, March 3, 2011

TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING

-One-third of adult broadband users use some form of PC-to-TV connection at least once a year, reports TDG Research (via paidContent).

-Fewer than 30% of broadband households consider a cloud-based “digital locker” an attractive alternative for music or video, according to Parks Associates.

-The number of frequent moviegoers in the U.S. and Canada — those who go to theaters once a month or more — rose to 35 million in 2010, up 9% from 2009, according to the Motion Picture Association.

-34% of Canadians are interested in purchasing an e-reader or tablet within the next year.

-Only 9% of location-based app users seek coupons or special offers through the mobile services, according to Lightspeed Research.

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