-During the fourth quarter of 2010, the number of U.S. mobile subscribers watching video on their mobile devices topped 24.7 million, a 40% increase from 2009, Nielsen reports.
-Middling film quality has contributed to a 20% year-over-year decline in movie theater attendance during the first quarter of 2011, the Los Angeles Times reports.
-80% of children’s book purchases are not planned, with 40% classifed as “pure impulse,” according to Bowker/PubTrack and the Association of Booksellers for Children.
-Prepaid gaming cards now account for 22% of all videogame accessories sold, according to NPD (via All Things Digital).
-Digital sales now account for 49% of the U.S. recorded music market, estimates music trade group IFPI (via Billboard).
Thursday, March 31, 2011
Wednesday, March 16, 2011
Today's Five Facts About Youth Markets
-The average weekly allowance for kids 6-11 is $7.35, reports Mintel.
-82% of 10-12-year-olds spend at least one hour a day online, finds Harris Interactive.
-14% of children under age 12 have a cellphone with Internet access, according to eMarketer.
-79% of children brush their teeth in the morning, finds the Delta Dental of Minnesota Tooth Fairy poll.
-60% of girls under 12 claim they have never read a print newspaper, according to Carat Global and the Stardoll Network.
-82% of 10-12-year-olds spend at least one hour a day online, finds Harris Interactive.
-14% of children under age 12 have a cellphone with Internet access, according to eMarketer.
-79% of children brush their teeth in the morning, finds the Delta Dental of Minnesota Tooth Fairy poll.
-60% of girls under 12 claim they have never read a print newspaper, according to Carat Global and the Stardoll Network.
Monday, March 14, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOR
-20% of working North Americans are annoyed by the way coworkers smell, according to Ipsos.
-Baby Boomers spend an average of $211 annually on pet food, says Nielsen.
-67% of consumers choose where to bank based on whether the company offers free checking, reports comScore.
-People who live in the American city of Oklahoma spend the most on gas in a year: an average of $2,867, finds Bundle.
34% of North Americans typically spend more than $50 on their Halloween costumes, according to Savers clothing chain.
-Baby Boomers spend an average of $211 annually on pet food, says Nielsen.
-67% of consumers choose where to bank based on whether the company offers free checking, reports comScore.
-People who live in the American city of Oklahoma spend the most on gas in a year: an average of $2,867, finds Bundle.
34% of North Americans typically spend more than $50 on their Halloween costumes, according to Savers clothing chain.
Friday, March 11, 2011
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-69% of stay-at-home moms say they wouldn’t have left their jobs had their employers offered flexible work schedules, says the Center for Work Life Policy.
-33% of women say shopping for skincare products is more confusing than filing their taxes, reports Olay.
-64% of North Americans feel that women of mixed race represent the epitome of beauty, according to Allure magainze.
-Brides spend an average 11 hours each week on wedding plans during the three months before their wedding, find TheKnot.com and the WeddingChannel.com.
-The average woman feels as if she has “made it” when her salary hits $100,000, says Women’s Health.
-33% of women say shopping for skincare products is more confusing than filing their taxes, reports Olay.
-64% of North Americans feel that women of mixed race represent the epitome of beauty, according to Allure magainze.
-Brides spend an average 11 hours each week on wedding plans during the three months before their wedding, find TheKnot.com and the WeddingChannel.com.
-The average woman feels as if she has “made it” when her salary hits $100,000, says Women’s Health.
Thursday, March 10, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-Some 44.9 million people age 50 and over went to the movies in 2010, a 67% increase from 1995, reports GfK MRI (via The New York Times).
-Among videogame-buying households, spending on mobile entertainment rose in 2010 to account for 7.4% of households’ total monthly entertainment budget, according to Nielsen.
-6% of online 12-17-year olds want to be friends with a brand on Facebook — half the number of 18-24-year-olds who do, says Forrester.
-Broadband Still Growing: The 19 largest cable and telephone providers in the U.S., representing 93% of the market, acquired 3.4 million net additional high-speed Internet subscribers in 2010, according to Leichtman Research Group.
-61% of first-week album sales for Adele’s “21” were digital downloads — an unusually high percentage among releases topping Billboard’s chart, according to the magazine.
-Among videogame-buying households, spending on mobile entertainment rose in 2010 to account for 7.4% of households’ total monthly entertainment budget, according to Nielsen.
-6% of online 12-17-year olds want to be friends with a brand on Facebook — half the number of 18-24-year-olds who do, says Forrester.
-Broadband Still Growing: The 19 largest cable and telephone providers in the U.S., representing 93% of the market, acquired 3.4 million net additional high-speed Internet subscribers in 2010, according to Leichtman Research Group.
-61% of first-week album sales for Adele’s “21” were digital downloads — an unusually high percentage among releases topping Billboard’s chart, according to the magazine.
Wednesday, March 9, 2011
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-One in three parents (36%) say that talking to their teens about an allowance is comparable or more difficult than “the stressful experience of negotiating the purchase of a car,” reports American Express.
-47% of teen girls say fashion magazines give them a body image to strive for, according to the Girl Scouts and Dove.
-12% of teens attended more than two concerts in the last year, compared to 24% who said the same in 2000, find Arbitron and Edison Research.
-Girls 8-18 are more likely than their male counterparts to feel they know more than their parents about laptops (42% vs. 33%), digital cameras (43% vs. 27%), and smartphones (44% vs. 34%), says About.com's ConsumerSearch Survey.
-Asian high school students (73%) are most likely to volunteer, followed by Whites (73%), Hispanics (60%), and Blacks (51%), according to What Kids Can Do, Public Education Foundation in Chattanooga, and the Alliance for Education in Seattle.
-47% of teen girls say fashion magazines give them a body image to strive for, according to the Girl Scouts and Dove.
-12% of teens attended more than two concerts in the last year, compared to 24% who said the same in 2000, find Arbitron and Edison Research.
-Girls 8-18 are more likely than their male counterparts to feel they know more than their parents about laptops (42% vs. 33%), digital cameras (43% vs. 27%), and smartphones (44% vs. 34%), says About.com's ConsumerSearch Survey.
-Asian high school students (73%) are most likely to volunteer, followed by Whites (73%), Hispanics (60%), and Blacks (51%), according to What Kids Can Do, Public Education Foundation in Chattanooga, and the Alliance for Education in Seattle.
Monday, March 7, 2011
TODAY'S FIVE FACTS ABOUT CONSUMER BEHAVIOUR
-Adults who don’t have children at home spend an average of 5 hours and 47 minutes per day on leisure activities; those with kids under 18 at home spend 4 hours and 24 minutes, according to the Bureau of Labor Statistics.
-3% of men let their spouses or partners pick out their clothes for them, reports AskMen.com.
-62% of girls ages 7-12 say playing with friends is their favorite way to spend their free time; 49% of boys say playing videogames is their favorite way to spend theirs, finds IKEA.
-More than three quarters (76%) of Canadians who speak a language other than English at home also speak English, according to the Canadian Census Bureau.
-Asian Canadians stay up later and wake up later than Whites, Hispanics, or Blacks, according to the National Sleep Foundation.
-3% of men let their spouses or partners pick out their clothes for them, reports AskMen.com.
-62% of girls ages 7-12 say playing with friends is their favorite way to spend their free time; 49% of boys say playing videogames is their favorite way to spend theirs, finds IKEA.
-More than three quarters (76%) of Canadians who speak a language other than English at home also speak English, according to the Canadian Census Bureau.
-Asian Canadians stay up later and wake up later than Whites, Hispanics, or Blacks, according to the National Sleep Foundation.
Friday, March 4, 2011
TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN
-32% of wives have a bank account their husbands don’t know about, reports Redbook.
-47% of men would like their girlfriends to shave their legs every day, says Kings of Shaves.
-The most desired compliment women want to hear from men is “you have a great smile;” men want women to say “you’re so funny,” find Ralph Lauren Romance and Glamour magazine.
-33% of women eat breakfast every morning, reports BettyConfidential.com.
-Even if men were able to become pregnant, 63% of moms would still prefer to be the one to give birth, according to Parenting magazine.
-47% of men would like their girlfriends to shave their legs every day, says Kings of Shaves.
-The most desired compliment women want to hear from men is “you have a great smile;” men want women to say “you’re so funny,” find Ralph Lauren Romance and Glamour magazine.
-33% of women eat breakfast every morning, reports BettyConfidential.com.
-Even if men were able to become pregnant, 63% of moms would still prefer to be the one to give birth, according to Parenting magazine.
Thursday, March 3, 2011
TODAY'S FIVE FACTS ABOUT ENTERTAINMENT MARKETING
-One-third of adult broadband users use some form of PC-to-TV connection at least once a year, reports TDG Research (via paidContent).
-Fewer than 30% of broadband households consider a cloud-based “digital locker” an attractive alternative for music or video, according to Parks Associates.
-The number of frequent moviegoers in the U.S. and Canada — those who go to theaters once a month or more — rose to 35 million in 2010, up 9% from 2009, according to the Motion Picture Association.
-34% of Canadians are interested in purchasing an e-reader or tablet within the next year.
-Only 9% of location-based app users seek coupons or special offers through the mobile services, according to Lightspeed Research.
-Fewer than 30% of broadband households consider a cloud-based “digital locker” an attractive alternative for music or video, according to Parks Associates.
-The number of frequent moviegoers in the U.S. and Canada — those who go to theaters once a month or more — rose to 35 million in 2010, up 9% from 2009, according to the Motion Picture Association.
-34% of Canadians are interested in purchasing an e-reader or tablet within the next year.
-Only 9% of location-based app users seek coupons or special offers through the mobile services, according to Lightspeed Research.
Wednesday, March 2, 2011
TODAY'S FIVE FACTS ABOUT YOUTH MARKETS
-41% of 13-17-year-olds purchased new headphones within the past three months, says NPD Group.
-60% of kids prefer to play outside than inside, according to Nickelodeon and Smarty Pants.
-75% of entertainment searches made by kids online are for songs or musicians, reports Norton Online Family.
-42% of 18-24-year-olds purchased something online during the past week, according to MTV, AP, and Edison Media Research.
-Children and teens are twice as likely as parents to feel reading comments posted on Facebook count as reading (28% vs. 15%), finds Scholastic.
-60% of kids prefer to play outside than inside, according to Nickelodeon and Smarty Pants.
-75% of entertainment searches made by kids online are for songs or musicians, reports Norton Online Family.
-42% of 18-24-year-olds purchased something online during the past week, according to MTV, AP, and Edison Media Research.
-Children and teens are twice as likely as parents to feel reading comments posted on Facebook count as reading (28% vs. 15%), finds Scholastic.
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