Today's Five Facts About Marketing to Women.

-12% of women have interrupted a workout to read/reply to Facebook or Twitter, says Women's Health.

-Women are more likely than men to use Facebook to manage their social lives (41% vs. 34%), says ExactTarget.

-Two in three moms (62%) have purchased back-to-school clothing for their child because it reminds them of something they wore at their kid's age, according to Parents magazine and Lands' End.

-52% of moms take more than 300 photos over the summer, says Rayovac.

-74% of women age 35-60 first turn to the Internet to diagnose medical ailments, compared to 44% of men the same age, says Flexcin International