Wednesday, July 7, 2010

EmailThe 7 Most What The??? Origins of Iconic Pop Culture Franchises


Every one of us has, at some point, watched a weird-ass movie or simply looked back over an insanely original idea and said, "How the hell did they even come up with that?"
The answer is often less original, and way stranger than you could have possibly imagined.
#7.
Super Mario Bros, Alice In Wonderland and Hallucinogenic Mushrooms

The Story You Know:

Mario is such a staple of the video game landscape that we become blind to how weird the whole thing really is. Why is it all about mushrooms? Why would mushrooms give Mario superpowers (including the ability to change size)?

Well, it's because there are in fact mushrooms in the real world that will give you superpowers. Or rather, they'll make you think you have them, right up until the cops wrestle you to the ground.
What Inspired It:
According to Mario creator Shigeru Miyamoto himself, it came from one hell of a predicament. In early runs, the developers found that Mario was too large, so in order to make Mario grow and shrink throughout the game they decided to add "magic mushrooms" for him to snack on like the titular character in Alice in Wonderland.

Why would anyone--from Lewis Carroll to Nintendo--associate mushrooms with getting smaller or bigger? It's because of hallucinogenic toadstools like Amanita Muscaria, as folks who have ingested them know, screw with your perception of size.
Of course, Nintendo was probably just basing their mushrooms off of the idea forwarded by Carrol. It's not like they designed the ones in the game to look exactly like the psychotropic that would make a plumber think he was shrinking and turning into a giant in the real world.

Except they totally did... Amanita Muscaria bear a striking resemblance to Super Mushrooms from Mario. Nintendo insists that these similarities are purely coincidental, presumably because they don't want to get sued by the parents of whose kids find these mushrooms and assume they bestow the power to break bricks with their fists.
Either way, it really puts the bizarre world of Mario's "Mushroom Kingdom" in a whole new light.

That must have been some really good shit.
#6.
A Nightmare on Elm Street - A True Story

The Story You Know:
A Nightmare on Elm Street boasted a plot that was two parts Halloween, one part Jason and a dash of Christopher Nolan psycho-noir. It introduced a whole generation of children to insomnia in the form of Freddy Krueger, and is arguably the only decent movie Wes Craven ever made.

What Inspired It:
A true freaking story.
While Freddy Krueger is the amalgamation of a bully from Craven's youth and a homeless person, the concept of people actually dying from their nightmares is a reality all too horrific for Southeast Asian men.

Wes Craven apparently got the idea for A Nightmare on Elm Street after coming across a string of articles in the LA Times from the 1970s and 80s about an alarming number of young, able-bodied, mentally-sound men from Southeast Asia who died in their sleep the most horrifically way possible: via nightmares.
It would all start with a bad dream so distressing that they would spend days trying to stave off sleep. Once they eventually succumbed to Mr. Sandman, they let out a bloodcurdling scream, and died hard.

It is a condition known as SUDS, one of those medical acronyms doctors use to hide the unsettling damned-if-we-know nature of the real name: Sudden Unexpected Death Syndrome. Contrary to what the films told us, it typically attacks healthy adolescent men regardless of sexual promiscuity. Between 1982 and 1990 alone, 230 Thai men died from this condition. It is known throughout Southeast Asia as bangungot, dab tsog, laitai, hukuri and other names that you will dread for the rest of your life if you are even just a fraction Southeast Asian.
Only some quick defibrillation has proved effective against this monster, but for real... how many people have ready access to a defibrillator? In fact, SUDS nearly makes Freddy Kruger seem less threatening in comparison. At least we know that the Freddy can be killed.

#5.
The Sixth Sense - A Kids' Show on Nickelodeon

The Story You Know:
Haley Joel Osment sees dead people, then it is revealed that *SPOILERS* Bruce Willis has been dead the whole time and somehow never notices that other people aren't talking to him. *END SPOILERS*

After a few years he started seeing M. Night Shyamalan's career, and then his own.
It became one of the highest grossing films of all time and would be nominated for six Oscars, all seemingly on the strength of that one mind-blowing twist. This baffled some critics; after all, wasn't the whole thing just a two hour-long Twilight Zone episode, complete with the gimmicky revelation at the end?
What Inspired It:
The truth is quite a bit stupider than that. This Academy Award-nominated classic was inspired by something off of the same children's television network that introduced the world to Rugrats, Clarissa Explains It All and Doug. Yup, Nickelodeon.

Technically, SNICK.
It turns out that Shyamalan was one hell of an unofficial member of the Midnight Society in the 90s, since his magnum opus was inspired by an episode of Are You Afraid of the Dark?.
The episode in particular, "The Tale of the Dream Girl", is basically the same story as The Sixth Sense except it was written for the same audience that followed Salute Your Shorts.

Just like The Sixth Sense, "The Tale of the Dream Girl" tells the story of a kid who is able to eerily and unwillingly communicate with the dead. In this case, his name is Johnny Angelli, and he's portrayed by the same pretty-boy who played Scott Hope on Buffy. At first it appears that Johnny is being stalked by a girl who is clearly way out of his league, but not only does Johnny think that she's dead, there's something strange going on with Johnny. You see, he has this ring which he can't get off his finger, nobody seems to recognize him at work and his mother is so pissed that you would think he wrecked the car, or something.

Only Johnny's sister believes in him. In fact, she's the only person who has really been speaking to him. Oh, and there's this dramatic scene with the ring, and a totally unexpected--because it was original--twist where... well...

Five years later, Shyamalan gets nominated for an Academy Award for Best "Original" Screenplay.
Hell, considering the work he's done since then, it might pay for him to get some more Are You Afraid of the Dark episodes on DVD (it had a nice run of seven seasons) and see what else he can dig up.

There's enough cinematic gold in this season alone to keep Shyamalan busy for decades.
Also, it's worth noting that "The Tale of the Dream Girl" aired on March 26 1994, which means Shyamalan had to be at least 23-years old during that life-changing Saturday night he was at home watching SNICK.
#4.
Predator - A Rocky Sequel

The Story You Know:
It was a B-movie about commandos mated with a B-movie about an alien which resulted in a B+ movie about a commando-hunting alien. The film starred two future-governors, Apollo Creed, a bromantic Bill Duke and even features Jean-Claude Van Damme in a cameo as... you guessed it, the Predator.

Come to think of it, he does look like a predator.

What Inspired It:
Rocky V, or at least a joke from the 80s about how bad it would be should it ever get made. It was funny as hell until Stallone had to go and spoil everyone's fun by actually filming it.

As far as Hollywood was concerned, the Rocky Balboa Universe reached an insurmountable apex on Christmas Day, 1985. In Rocky IV the dude defeated Ivan Drago, avenged Apollo and won the hearts and minds of the Soviet people to end the Cold War. Yes, it was a good moment to be Rocky and/or Stallone, but once Drago tumbled out of the ring, it was widely believed that there was absolutely nothing left for the Italian Stallion to do but collapse under his own weight. With Drago smote, who else remained on Earth for the Stallion to challenge? No one, that's who.

This gave birth to a running joke around Hollywood that Rocky "would have to fight an alien in Rocky V." But screenwriters Jim and John Thomas eventually found this meme and were smart enough to realize that the idea of Stallone fighting an alien in Rocky V would be freaking brilliant 80s-perfection.

The duo "took the joke very seriously and turned out a marvelous screenplay," with the working title Hunter. After producer Joel Silver coaxed Hunter into spending a wild weekend with Commando... the classic science-fiction action film Predator was born.

Hell, they even got Apollo Creed to come get killed by the bad guy again in a key scene. You've got to stop getting yourself into these situations, man.

Sunday, June 13, 2010

Members of the band Korn boycott BP fuel to protest oil spill

Members of the metal band Korn have banned their tour bus drivers from using British Petroleum (BP) oil as a mark of protest against the Gulf of Mexico oil spill.

The music group has not only launched a boycott against using the BP's fuel, it also strongly encouraging other touring artists to do the same, reports aceshowbiz.com

Jonathan Davis, lead vocalist and frontman of the band, says they took the decision following the spill from the exploded BP rig which has now been declared the worst environmental disaster in US history.

'The daily images are hard to watch. We need to do our part to let BP know there are consequences for causing something like this. We want to send a message to corporations like BP so that they will take more preventative measures in the future,' said Davis.

'The more costly their punishment, the more money they will spend to make sure disasters like this don't happen again,' he added.

Friday, June 4, 2010

TODAY'S FIVE FACTS ABOUT MARKETING TO WOMEN

-36% of 18-24-year-olds think women who graduate from college are better moms than those who have not, reports EducationDynamics.

-27% of men have purchased their wife or girlfriend the wrong size lingerie, according to OnePoll.com.

-17% of women always have perfectly polished and manicured hands, finds Women's Health.

-40% of women feel guilty about being out of the office while on vacation, compared to 29% of men, says Expedia.com.

-12% of women have "borrowed" food from the work fridge, says Glamour.

Wednesday, May 26, 2010

Richard Pryor vs. Hostile Audience



I found this little gem online and thought I would post it. In this clip, Richard Pryor shows he’s much classier than Kramer when being interrupted by threatening to slap the hecklers in the mouth with his dick. Now that's funny!!! Better than ruining your career by resorting to racial slurs the way Kramer did...that was quite pathetic really. Comedians should expect to be heckled, it comes with the biz.

Thursday, May 13, 2010

RETAIL MARKETING

Marketing introduces and represents companies to consumers, consumers to companies. The key is for marketers to manage touch points where brands and consumers meet. What are these touch points? They fall into one of three categories:

1. Media
2. People
3. Places.

For years, emphasis was placed on mass media. It was seen as a broad and effective way to reach groups of people with messages/promotions. It is quite easy to manage media by way of agencies/vendors who require a significant amount of money for advertising and promotion through major media vehicles (TV/Radio/Newspapers…etc.).

Reaching consumers through people has never been a real strength of marketing. The primary people connections between companies and consumers are field sales representatives and customer service. Neither of these groups fall under the Marketing department.

The third touch point, Place. Initially it was all about– getting products to the market. What we know now about place is that it involves channels of distribution – a mix of retailing and direct marketing through which customers could make purchases.
For example a physical retail store or via online website.

Today’s big Marketing focus is the digital age. Digitization of media, featuring
e-commerce, social media, online and mobile advertising….as a result the forth “P” Place has lost some of its focus but that does not mean that it is being totally ignored. It’s not; Places are becoming more central to marketing practice because of:
•More major retail stores as places where consumers go, not just to buy things, but to have experiences.
•The role of stores as the “new mass media” – providing marketers with enormous reach for varying messages even going as far as interactive messaging which allows customers to actually probe for more information.
•Stores becoming a major part of social communities where customers can interact with one and other.
•Retail stores emerge as the most important place where consumers and brands interact. As marketers we need to comprehend how retail stores have become a major part of consumer brand experiences.
•Retail has more immediate and larger effects on consumers than media.
•Retail is working in cohesion with media, such as digital signage, which can also be measured.
•Retail takes on a stronger role for brand strategy –branding through retail is now common marketing practice.
•Critical brand-related interactions between consumer and brands occur at retail

Organizational Challenges

In addition to environmental factors such as economy, the biggest challenge occurs within organizations themselves. Organizations need to think more about the retail experience and its value with respect to the principals of marketing. A positive or negative retail experience could define whether or not a brand will be successful.

TODAY’S RETAIL LANDSCAPE AND STRATEGIES TO CONSIDER

Consolidation Retailing

Many retailers are consolidating and therefore selling a number of products and services in one location which means fewer smaller independently owned retailers.
This affects manufacturers/suppliers as they have fewer larger retailers to sell their items. These larger retailers will be responsible for a significant portion of their brand interaction.

Retail Media and Experiential Marketing

Retail is now a key location for consumers to get information. Although traditional media such as advertising is still relevant and always will be in order to make brands popular. Retail is more suited for customers to make brand choices and learn about products and services. You are seeing more and more interactive areas in stores where customers can view digital screens with relevant information and they can also try before they buy.

Marketing at Retail is no longer seen as a place to increase the likelihood of purchase. It is also a place where a shopper goes to enjoy an experience. Marketing at retail is now including more non traditional entertainment and educational tools giving customers an opportunity to engage and interact with brands, products, and services in sensory ways.


Retail Measurements

•Customer Profitability (Retail revenues and profits)
•Brand Equity: Financial Values of Brands and the role of Marketing Communications in generating brand value.
•Customer Response Analysis : contribution of individual marketing tactics – such as coupons, in-store displays, feature advertising into revenues


Customer Engagement at Retail

Retail is more about engagement, participation and conversations and less about customer management.
Retail is about understanding consumers and speaking with them and providing relevant information. Retail today is about creating social interaction and relevant communications.

Effective strategies for Marketing at Retail

Know Your Customers

Marketing at-retail should be based on market research and consumer insight. The abundance of information available on shopping behavior, brand choice, and customer response to marketing tactics provides extensive information for marketing at-retail. Brand marketers need to understand the underlying motivations that drive shopping behavior. Understand this and we can meet their needs more effectively.


Keep Retail Marketing ‘top of mind’ with the overall Marketing Plan

Retail Marketing should be conducted with the same strategic focus of marketing communication and channel distribution. Think about the shopper experience at point of purchase. Retail should never been seen as an after thought. Keep it top of mind right from the get go.

Media communications need to integrate Marketing at Retail

Integrated marketing communications means that marketing communications through the media and at retail should be driven by the same marketing objectives/strategy.
Retail marketing communications should compliment what is being done with respect to a given campaign in mass media.

Understand How Each Tactic Contributes to the Marketing Plan

Every Retail Marketing tactic makes a contribution to the overall marketing effort.
Every element needs to be looked at how it can contribute.
•Signage/posters reinforce brand messages.
•Coupons allow for exact targeting based on brand purchase.
•Product Display and Packaging provide strategic communications which are not possible through media.

Customize Your Retail Store based on Target

In today’s retail market, smart retailers customize via product assortment, store atmosphere, price and promotions to match customers in narrowly defined geographic markets.
Customization based on details such as geodemographics allows us to offer merchandising mix that suits the needs of local residents.
This is a huge advantage because unlike mass media this allows for countless strategic communications and promotions at retail.

Measurement

The more we can prove what works at retail, the more we can allocate budget/efforts to retail marketing. Retail is rich in data regarding their customer and customer behaviors, tapping into this information we can strengthen our influence at retail as to how brands reach consumers.

Friday, April 23, 2010

Today's Five Facts About Marketing to Women!

-Women want Steven Spielbert (48%) to direct their life story, followed distantly by Woody Allen (12%), Nora Ephron (9%) and Quentin Tarantino (9%), according to Vanity Fair.  Men are three times more likely than women to request Spike Lee (16% vs. 5%).

-Women are less likely than men to listen to online radio each week (45% vs. 55%).

-Men prefer a woman's place smell like fragrance (53%), followed by a sexy candle scent (25%), freshly baked cookies (20%), and cleaning products (2%), says Cosmopolitan.

-90% of women say they want nothing to do with the proposal-planning process, finds The Knot.com

-Half of those who purchase a fake designer bag (46%) upgrade to a real one wihtin tow and a half years, according to MIT.

Wednesday, April 21, 2010

Today's Five Facts About Youth Markets

-High school girls and female college students are twice as likely as their male peers to carry wallets and identification in their backpacks, reports YPulse.

-64% of 4th graders attending public schools never use a calculator for math tests, says the National Center for Education Statistics.

-39% of teens surveyed by Tuffin Technologies think hacking is cool and 16% have attempted it themselves.

-44% of schools perform and emergency notification test - such as alerting students, staff and parents about problems - once per semester.

-More than half of teen girls (51%) says pressure from a guy is the reason girls send sexy messages or images, while 18% of teen boys say pressure from a girl is the reason, according to the National Campaign to Prevent Teen and Unplanned Pregnancy.